Emil McMahon: With over 45 years industry knowledge my aim is to help hairdressers understand retail, customer service, communication and all aspects of daily salon life.

#ProForPro

Start Telling

Drawing on personal experiences, salon business and the challenges sales people face in their daily life,
I’ve created a story that can be used in salons and on sales calls that will help overcome the challenges faced in the world of retailing.


Start Telling

Mr Haircare - The Blog

Don’t Sell – Do Tell

13th March 2026

Regular readers will recognise this articles title – Don’t Sell – Do Tell. It has been a phrase I have used frequently for the last…

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Clienteling

7th March 2026

I stumbled across the word ‘Clienteling’ whist carrying out research on the future of retail in salons. At first I thought it was a made…

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