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Don't Sell 2: Being Amazonian, Hairdressers and retail, the new norm.

Chapter 1: Introduction: Who would have thought it
Chapter 2: The New Norm
Chapter 3: Change the conversation
Chapter 4: The consultation is dead
Chapter 5: Social Media
Chapter 6: E-commerce
Chapter 7: Understanding generations
Chapter 8: Rewarding results
Chapter 9: The future has begun
Chapter 10: Let's do it!

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The follow up to Don’t Sell, Being Amazonian.

Don’t Sell 2 looks at the changing world we live in, generations and how to incentivise them, plus the shift in hairdressing that offers greater retail opportunities for salons.

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Social Media Management and Training

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In Salon Training

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Sales Training

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Drawing on personal experiences, salon business and the challenges sales people face in their daily life,
I’ve created a story that can be used in salons and on sales calls that will help overcome the challenges faced in the world of retailing.


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Mr Haircare - The Blog

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It’s a question that I have been pondering for a long time now, should salons choose corporate or independent? In days gone by, some salons opted…

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5th August 2026

Let’s start by saying, I am not a fan of the bbc, it is an outdated, old fashioned, pompous organisation that is out of touch…

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