As we head out of the global pandemic that is covid, sales teams are now facing daily challenges from salons worrying about their cash flow and stock that has sat on shelves for months. Alongside that, many clients have now taken to shopping online, leaving salon owners worried about the future of their retail business.
Your sales force need to develop new strategies that can help salons feel more confident about carrying retail. Emil can help you create and implement ideas that will give them the confidence they need to deliver engaging concepts that help salon teams sell through products.
Understanding hairdressers is crucial to the ongoing success of any brand and sales teams must relate to everyone from the newest assistant to the most senior stylist. Salons look to their product companies for inspiration, guidance, business help, trend predictions, sales tips and much much more.
Emil offers a complete portfolio of training sessions that can shared by sales people in salons, either as ‘mini’ presentations or in one to one scenario’s with key people, each session is deigned and created exclusively for the relevant brand and the sales team’s needs.
One of the most important aspects of a sales role is to be a good presenter, not an easy task when targets are being chased but not an impossible one. With the right format, the right tools and the right training every sales person can be a presenter who engages with their audience.
An understanding of how salons react to multi-channel brands and ways to overcome clients shopping patterns that are outside of the salon environment can help secure longevity with businesses and create a better relationship between sales and salon owner
