Emil McMahon has spent more than four decades in the hairdressing industry and has, for the past 7 years been an independent business consultant and social media manager on behalf of a variety of companies. With a wealth of knowledge in all aspects of hairdressing, communication, retailing and social media, and an understanding of what makes hairdressers tick, as a consultant Emil offers a different approach to education and training that inspires, motivates and helps salon teams grow.
With a wealth of experience in style, colour, treatments, home-care products and the ever popular and relevant world of social media, Emil believes he can help product companies, salons, stylists and retailers move to a new level in communicating and developing their businesses, over-coming their challenges and growing their customer base. The skill and experience – mixed with his talent for team building and business development – mean he’s an in-demand presenter and educator.
Based in Edinburgh, his time in the industry has taken him around the world whilst working for and with well-known leading brands including Wella Professionals, Tigi Professional, Goldwell the Kao organisation, Schwarzkopf, System Professional,Balmain Hair Couture, ghd, Morrocanoil and many more he has brushed shoulders with the glitterati of the hairdressing world, this, has given Emil a deep insight into the industry.
There are many product companies, salon owners and stylists who could grow their business with the right help and support offered by Emil.
He says: “It’s about understanding the art of communication, growing customer loyalty, captivating clients and capturing the retail market to grow your bottom line.”
His enthusiasm is infectious, and as a consultant he can offer product companies, salon owners and stylists’ real customer-focused training that meets the demands of everyone, including the stylist, the salon owner, the product suppliers and the client.
“The training is bespoke, tailor-made to meet the needs of individual businesses, it’s a win-win for everyone,” he added.
Having developed training materials for product houses, sales teams, salons, hairdressers and consumers, Emil is well equipped to deliver outstanding materials and presentations that can create a new, fresh and dynamic approach to the world of hair.
Highly respected as an educator and presenter, these skills are what led to his consultancy, that and the desire to share his knowledge of the industry that he has gathered over the last 46 years of being part of the hairdressing world.
Offering something different and unbiased to the art of haircare education and a list of credentials that reads like a who’s who of the hair world, Emil brings his excitement and passion to everything he delivers