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Don’t Sell, Being Amazonian, hairdressers and retailing in the modern world, and Don’t Sell 2, Being Amazonian, hairdressers and retail the new norm.

The complete guide for any business. From basic understanding of retailing and incentivising teams, understanding the impact of different generations from a client and team point of view, helping hairdressers recognise the importance of creating stories that are engaging and informative that clients buy into, and much more - in two insightful books.

Purchase Don't Sell, The Book 1 & 2

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Combining the information from Books 1 and 2 can help you and your business face the challenges the future holds. From basic understanding of retailing and incentivising teams to helping hairdressers recognise the importance of creating stories that are engaging and informative that clients buy into. The key message across both books is Don’t Sell – Do Tell.

Are you interested or have a question?

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Social Media Management and Training

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Sales Training

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Drawing on personal experiences, salon business and the challenges sales people face in their daily life,
I’ve created a story that can be used in salons and on sales calls that will help overcome the challenges faced in the world of retailing.


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Mr Haircare - The Blog

Generations Part 2: Baby Boomers (1946 – 1964)

27th March 2023

Baby boomers, sometime known as SKI‘ers, why? because they are Spending the Kids Inheritance. The nickname doesn’t necessarily mean that they are going to leave…

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Generations Part 1: The Silent Generation (1925 – 1945)

20th March 2023

There’s a lot of talk going on right now about generations, it’s the buzz thing for everyone. Marketeers have been shouting out about it for…

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The importance of retail

13th March 2023

If you know me, you will know I am passionate about retail in all its many varying guises. From on-line to on-shelf, the world of…

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