7th October 2025

Last month I had the honour of being involved in the UK launch of a brand new colour. Coloraqua is an innovative approach to the world of salon colour. Prior to the launch I had attended a workshop in Varese Italy alongside the guys from JGR UK Distribution, Eddie and Alison Renda, as well as Marlene Lamont of Urban Hair and Mandy Brunker who works alongside JGR with Mood Colour; and multi award winning hairdresser Tracey Ann Smith who has recently been appointed as Creative Director for the brand.

Having worked with lots of ‘professional’ colours throughout my career I was interested to see what Coloraqua had to offer because of this….. this is the company statement about it:

Water Based Color Hair Dye

Revolutionize your color services with a “minimal” approach to formulation: meet Coloraqua, the water-based hair color system designed for modern salons and conscious clients. With a clean, vegan formula and up to 94% natural origin ingredients, Coloraqua delivers brilliant, long-lasting color while saving up to 30% water per application. This intelligent dye adapts to all your color needs ー permanent, semi-permanent, or gloss toning ー simplifying your salon workflow and elevating your results.

Your clean beauty choice for water-based hair color

Clean formula. Pure performance. Planet-friendly.

Say goodbye to harsh chemicals and hello to a smarter, kinder way to color. Coloraqua’s revolutionary water-based hair color formula is PPD-free, ammonia-free, resorcinol-free, as well as fragrance-free, silicone-free, vegan, and eco-conscious.

Not only does it deliver up to 100% grey coverage, 4 levels of lift, and a certified 50% extra shine, but it also reduces salon water waste by 30%. The minimal, clean formulation saves energy during production and rinses out faster, helping your salon cut costs, reduce its environmental impact, and provide clients with a healthier, more luxurious coloring experience.

The hype is well and truly lived up to, Coloraqua really does bring something new to the world of salon colour. I am delighted to be involved with Coloraqua as this unique range brings something very new and exciting to salons. With its compact range that is used for semi – demi and permanent colouring, and its environmentally friendly formulation it really is a step forward in sustainable hair colour.

Back to the launch event that happened in London, press were invited, Tracey was creating the first UK collection AquaLuxe as part of the days happenings.

Tracey, assisted by Marlene prepped the day before and then on the day, the models were ready to be showcased with their first finished looks as the trade press arrived. Then the models looks were altered to create a secondary style whilst the invited guests enjoyed lunch and some technical information.

The full team involved were:

Lead hair and direction: Tracey Ann Smith
Hair assistant: Marlene lamont
Fashion: Magdalena Jacobs
Face: Roseanna Velin
Photography: Jack Eames
Video: Jenny bell
Technical lead: Emil McMahon
PR: Alison Jameson Consultants
Coloraqua distributors: JGR Distribution UK

And now Coloraqua are on the look out for 6 ambassador salons to help spread the word about this innovative range which features 46 shades that are fully intermixable. Ambassador salons will be, as well as stockists, responsible for helping grow the brand throughout the UK, and alongside the product training will also be invited to creative training with Tracey Ann Smith. If you want to know more email eddie@jgruk.com

Coloraqua Facebook here: https://www.facebook.com/Coloraqua UK

Coloraqua Instagram here: https://www.instagram.com/coloraquauk/