Don't Sell 3: Being Amazonian, Taking Control of Salon Professional Haircare
Chapter 1: Introduction: Where are we at?
Chapter 2: The New Approach
Chapter 3: Reclaiming professional retail
Chapter 4: Price structure and ranges
Chapter 5: Understanding buying patterns
Chapter 6: Social Media
Chapter 7: Loyalty schemes
Chapter 8: Change is positive
Chapter 9: Next steps
Chapter 10: Let's do it!
Don’t Sell
Don’t Sell is a book that looks at modern salon life, how internet shopping has changed the way we purchase products, how social media needs to develop to become a more successful marketing tool for salons and how communication needs to evolve to stay current and relevant in an ever challenging market.
Don’t Sell can be used by salon owners and sales people in their daily working life.
