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Volume 1: Don't Sell, Being Amazonian, hairdressers and retailing in the modern world
Chapter 1: Introduction: Being Amazonian
Chapter 2: The Easy Option
Chapter 3: The Challenging Option
Chapter 4: Online Shopping
Chapter 5: Social Media
Chapter 6: People Power
Chapter 7: Consistency
Chapter 8: Why Bother?
Chapter 9: The Future
Chapter 10: Let’s Do It
Drawing on personal experiences, salon business and the challenges sales people face in their daily life,
I’ve created a story that can be used in salons and on sales calls that will help overcome the challenges faced in the world of retailing.
15th July 2026
Okay, let’s get serious because here’s the reality; the hairdressing industry is in a state of flux, big brands are chasing every penny from every…
Read More12th July 2026
And so it continues; the shift from ‘salon professional’ to mass market from some companies whose entire existence began with, and became successful because of…
Read More6th July 2026
“I’m too scared to change my colour brand” if I have heard those words once I must have heard them a thousand times. It is…
Read More
