19th March 2024
Go on, be DISRUPTIVE. I recently had a conversation with a very successful business woman in Adelaide. Eleanor Clausen, founder and CEO of The International Spine Centre is an entrepreneurial, forward thinking business leader who talks about ‘DISRUPTIVE‘ business models and uses this discipline in the business she leads.
This got me thinking about hairdressers and our world of haircare from all aspects; creativity, business, image and identity…. what is it about the world we work in that pushes many salon owners into a pack mentality when, in most cases, the initial reason for opening their own business was to set them apart from their competitors. Hairdressing by its very nature is DISRUPTIVE, we push boundaries daily, creating new styles, new techniques and of course, from a manufacturers perspective, new products. And yet, some salon owners fall into complacency and settle for an easy business life that ticks along nicely.
With the recent changes that are continuing to move forward daily in the world of professional haircare, now more than ever I believe it’s time to become DISRUPTIVE and create a new movement in the world of haircare, one that doesn’t necessarily have to include products that become available in mass market channels. Whilst in Australia recently I noticed some of the brands that have gone into mainstream here in the UK have arrived in that very high end beauty store with the black and white striped frontage (you know which one I mean). I also saw brands that are salon exclusive here in the UK in chemist stores. the shift from lots of product companies from being ‘salon exclusive’ continues unabashed on a global scale.
So, either salons accept the status quo and watch their retail sales slide, or become DISRUPTIVE and shift to more individualised brands that remain focussed on salons and their clients. That’s the choice salon owners have to make. I’m not saying there is anything wrong with keeping businesses ticking along nicely, what I am saying is that there are products out there that are genuinely innovative, different, high performing and unique, products that could make your salon the DISRUPTIVE salon in your area that clients swarm to.
#BeYou #BeUnique #BeDisruptive #ProForPro
If you would like to discuss brand that might suit your business model, I am happy to talk to you.
