3rd November 2024
Whilst proofreading Volume 3 of Don’t Sell ‘Being Amazonian, taking control of Salon Professional haircare’ I took a moment out to myself, made a cup of coffee and checked my socials, and did a little bit of Googling. As the entire basis of book 3 is all about reclaiming retail in salons, I almost choked on my drink as I discovered (online) the news about one brand that I had been expecting for a long time, and alongside that, details of another ‘professional’ product range joining the mass market migration that surprised me.
Don’t Sell 3 is well under way, the graphics and layout are ready to go, a few tweaks here and there and hopefully it will go to print quite soon, and for me it could not be happening at a more opportune moment.
The electrical brand that is going into the mass market area was inevitable and it will probably come as no surprise to anyone who carries this brand as most of the other ranges the ‘mother’ company owns have now moved across.
The brand that surprised me is already available in a UK store that is an institution and a nationwide favourite, more for its food stuffs that its clothes (juts a little hint there)… but for this range to decide to go down the MMM (mass market migration) route did shock me, until I remembered, it too is owned by a behemoth that has decided to chase the number more than support salons.
It continues unabashed, the move away from supporting salons to becoming mainstream does not seem to be coming to an end.
THANK GOODNESS for all the companies out there that are trying to help salons cope with the challenges faced as the streets where they are based change beyond recognition. There are less and less reasons to go into lots of town centres these days and if salons lose their retail, they lose revenue that could and should help them face their financial challenges, especially after last weeks budget.
On a side note, I have been out Christmas shopping today. It would have been much easier for me to sit at my laptop and order everything online, but I made a concerted effort to go into St Andrews (nearest town) and visit all the independent stores that provide something over and above the everyday stuffs found in big stores and websites, It’s a small thing, but it’s important, and that’s what I believe all the product manufacturers who are out there supporting salons are doing. They are helping you have a point of difference that your clients can buy into.
You are probably thinking it’s too late to do anything now, changing your brands at the most crucial retail time of the year might be considered a crazy move, or, maybe a bold decision that could help you generate some incremental revenue generated from client curiosity as they get on with their festive shopping.
Whatever you decide, if you want to chat about brands that are available that will set you apart from MMM brands, get in touch, I’m more than happy to share my thoughts with you.
Keep checking in for details of Don’t Sell Vol 3 launch date.
#ProForPro #SalonProfessional #RebelWithACause #MakeThatChange #DontSell #DoTell
