If I Made You Think….

If I made you think …… It’s time to make a change! If I made you think …… It’s time to look at Salon Professional Retail that’s not available through mass market channels. If I made you think …… The colour I use is too expensive and there are brands…

8th April 2026

If I made you think ……

It’s time to make a change!

If I made you think ……

It’s time to look at Salon Professional Retail that’s not available through mass market channels.

If I made you think ……

The colour I use is too expensive and there are brands that are just as good a quality at a more affordable price.

If I made you think ……

My loyalty is not reciprocated by the company who supplies my products.

If I made you think ……

Social media is more than just the back of a head of hair with the hashtag #Balayage.

If I made you think ……

Understanding generations and how they engage with products and services will help my business.

If I made you think ……

An e-commerce platform is a must have for a successful retail business to help combat clients googling whilst sat in the salon chair.

If I made you think ……

I can change the brands I use and make my business more profitable.

If I made you think ……

Carrying more than one brand of retail at different price points helps satisfy all clients spending patterns.

If I made you think ……

Incremental revenue can be earned from impulse purchases at the reception desk.

If I made you think ……

Experiential moments are what consumers (clients) are looking for from their salon visit.

If I made you think ……

Planning ahead for specific ‘retail boost moments’, Christmas, Easter, Mother’s Day etc is crucial to achieving optimum sales.

If I made you think ……

Setting targets for each team member based around their specific skill set helps achieve greater results from everyone.

If I made you think ……

Influencers are not as important not a salon as ‘micro influencers’.

If I made you think ……

Social media needs to be a consistent part of your business strategy.

If I made you think ……

Hairdryers, straighteners, wands, combs, brushes are an integral part of a retail environment.

If I made you think ……

Don’t Sell anything, but Do Tell everything.

If I made you think ……

Finishing early every now and again, going home, sitting outside with a G&T is good for the mind.

If I made you think ……

There’s more to life than work, work, work, a happy balance reaps rewards.

If I made you think ……

Any of the above, then my work has been successful.

 

Drawing on personal experiences, salon business and the challenges sales people face in their daily life,
I’ve created a story that can be used in salons and on sales calls that will help overcome the challenges faced in the world of retailing.


Start Telling