17th May 2022
As you will know if you follow my spacial media pages, I am in the midst of writing a follow up to Don’t Sell, Being Amazonian. Don’t Sell:2 Hairdressing and retail, the new norm is well under way and has been brewing in the old grey matter for quite a while now. it was, in fact, started during the first lockdown, but, as we now all know, everything has changed since we entered the phase now known as ‘the new norm’ ….. which by the way is a phrase used throughout time about what happens after significant happenings have made a change to our daily life, and the pandemic certainly did that.
The words written throughout lockdown turned out to be outdated more or less as soon as they were written, however, the copious amount of notes I constantly write when feeling inspired have put me in good stead to get on with the task at hand.
Don’t Sell:1 was very specific in it’s content and what it amend to achieve, and the feedback I have received over the last 3 years has been humbling and rewarding in equal parts, so, Don’t Sell:2 intends to carry on the groundwork and look at what’s new, what’s changed and what needs a refocus.
the format (fingers crossed) will be exactly the same as book 1 and the visual content will (fingers crossed) have the same flavour.
Chapters 1 to 10 are:
1: Introduction, ‘who would have thought it’ … what’s happened since book 1 was published (I think you can guess what that might be about)
2: The new norm: what does it mean and how do we embrace it?
3: Change the conversation: The time is right to refresh and revamp how we communicate with clients.
4: The consultation is dead: It’s all about creating stories.
5: Social media: What you need to do to create better engagement with existing and potentially new clients.
6: E-commerce: Why it’s time to embrace having your own web-shop.
7: Understanding generations: Each different generation, from baby boomers to Gen Z and onwards to Gen Alpha have different priorities in life, understanding them helps you and your business.
8: Rewarding results: A direct follow up to ‘understanding generations’ and what you need to do to incentivise in an exciting way tea gets results.
9: The future has begun: What we thought might happen with retail and how retailers, online shops and hairdressing salons have to adapt.
10: Let’s do this: A summary, bullet points that summarise Don’t sell: 2 Hairdressing and retail, the new norm.
There’s still a long way to go, and although the first few of the chapters have been written up as initial drafts, this doesn’t happen overnight. But time is of the essence so my aim is to publish early autumn.
Thank you to everyone who purchased a copy of the first book, I hope you found it useful enough to invest in No.2 when it launches.
More updates coming soon.