4th December 2024
SNEAK PREVIEW: Snippets from Don’t Sell Vol 3 – Being Amazonian, taking control of salon professional haircare.
Final proofread has been completed, graphics and layout have been updated, next step, get it published.
Launch date: Jan
January 2025 – keep checking in.
Reclaiming professional retail is a must do! Your clients deserve the expert knowledge that their hairdresser/barber has. Sharing information about the products and equipment that have been used on their hair, and why they were chosen is something that only a salon is able to offer. Client’s purchase based on lots of different reasons, and price point, whilst one of them, is not the main reason. Every individual that walks through your salon door, sits in a chair and has their hair done, chose to do so because they trust their stylist. If they have that trust for their cut, colour, curls and styling, they should also have that trust in the products recommended to them. What you don’t want to happen (anymore) is for clients to then head off to their local chemist/drugstore or supermarket, or to go online and purchase the products your team have recommended.
Have a look around your street where you operate, what is on offer, what’s missing. Is it all corporate coffee shops and vaping stores? Think about what you would like to see available, and if your business can introduce it, then do so.
The shift toward town centres becoming leisure destinations is something that will only continue to grow and develop. The re-urbanisation of commercial properties is inevitable. And in amongst this potential change is your business, a key part of social life. Most people still visit their hairdresser/barber and now is the time to think about what clients and potential new clients can experience in your environment.
Retail and services are the add on’s that you have the potential to increase dramatically. From a broad selection of haircare and equipment to impulse purchase opportunities that all add extra levels to your salons offering and generating incremental revenue.
