25th April 2023
Generation Y (Millennials) born between 1980 -1994, making the oldest 43 and the youngest a mere 29.
Gen Y are some of the most active social media users of any generation, their affinity and ability to use technology is affecting retail in all businesses. This group like to search for product information, reviews, and price comparisons. This means your salon has to cater to Millennials across all social channels as well as face to face when in your salons.
Shopping without omnichannel experiences is a no go. You, quite simply have to cater to their purchasing patterns, this means having an e-commerce platform they can access with ease and find the products they ae are looking for. This doesn’t mean they simply shop on-line though. Interestingly enough, even though their life is dictated to a great degree by their mobile phones, the younger spectrum of Gen Y prefers the experience of real time shopping whereas older Gen Y tend to lean toward online shopping as their preferred shopping method. One thing that has to be addressed for serious retailers is the fact that Gen Y enjoy browsing and like to have lots of products to choose from, and make their decisions based on different factors, but primarily from being influenced by social media and word of mouth.
Millennials grew up in a time of incredible change, especially from a technology perspective, and this change means their expectations of your business are very different to previous generations.
At this moment in time, the elder element of Gen Y is moving into the arena of ‘more disposable income’ which means they have spare cash to spend on looking fabulous. They will spend it with you so long as they have read great reviews about the experience in your salon and the services – products you provide fit in with their search findings.
Being tech savvy and frequent social media viewers means you have to think about the posts you share across all social channels but especially Facebook and Instagram as these are their two most popular platforms. Make sure your posts are informative, engaging and tell a story about your business and everything you provide.
