20th February 2023
Do you remember the day you decided it was time for your own salon? What was it that made you decide it was time to step out on your own and make a name for yourself, and has that decision lived up to the dream or the vision you had?
In most cases the answer is a 50/50 split, it’s a YES and a NO. Why might that be the case? Well it’s simple really. Everyone has a vision of what their own business should be like, they know the brand they want to create and set about creating it with gusto and a strong focus to succeed. But in this crazy world of hairdressing there are lots of challenges that can make the dream a bit of a nightmare at times. Creating a brand identity isn’t just about the cuts, colours, curls and styling you create, it’s that and much much more.
What is your identity and what does it say about the business. Frequently what happens is the identity that you strive to create gets lost in the identity of all the brands you decide to use. There’s absolutely nothing wrong in showcasing the products you stock and the brands you carry to help create all your technical work, and yet, it seems to me that sometimes they become the defining visual element of your business model. There’s nothing wrong with that by the way, but your individuality also has to shine and that’s why I have always advocated carrying a wide range of products from different companies that sit comfortably with your personal brand and ethos and don’t over-ride it.
We are currently witnessing a strong surge in consumers looking for more bespoke services and products. Niche market is big news, with small and medium sized independent brands having a real boost in popularity as well as the larger manufacturers that offer ranges meeting the needs of todays consumers. Mixing both will help you re-imagine your salon branding and identity.
There will always be a place for the big players in our world, their innovations and brand awareness is important and should never be underestimated. But there are endless opportunities for salons to stand out from the crowd now, to create a fresh, personalised identity that says more about your ethos, your identity, your very reason for being.
I’m not here to tell you which products to ditch, which products to carry, or how to create your own unique bespoke vibe, but I can share with you brands that I believe create a difference that you can build your brand identity with. If that is of interest to you, email me at emil_mcm@hotmail.com – alternatively have a browse through this blog, there are lots of fabulous products that have been reviewed by hairdressers and consumers alike. You never know, you might just find the spark that reignites you and refocusses your energy and talent, and that decision you made to open up your own salon might have the boost you need to get YOUR BRAND and YOUR IDENTITY back on track.
One added benefit of putting effort into your own brand and identity is that all of your social media channels suddenly have a new and fresh perspective as well; you really do stand out from the crowd.
You are a creative individual, you are unique, make sure your business is the same.
