Retail Nirvana

Retail Nirvana, what does it mean? The official description of NIRVANA is – ‘any place of complete bliss and delight and peace’. Now add the word RETAIL into the mix and think about your levels of complete bliss, delight and peace associated with your in salon retailing. My guess…

27th November 2024

Retail Nirvana, what does it mean? The official description of NIRVANA is – ‘any place of complete bliss and delight and peace’. Now add the word RETAIL into the mix and think about your levels of complete bliss, delight and peace associated with your in salon retailing. My guess is most of the readers of this blog will groan because none of the description relates to the reality of salon sales.

But actually, you can make a change that will bring greater rewards from your teams product recommendations,  a shift in their mindset, a shift in the brands you carry, a shift in the way you merchandise your product selection, that’s all it takes, 3 simple steps that will make a difference.

Okay, I admit, it’s not as easy as 1 – 2 – 3 – but it is relatively simple to create a more dynamic retail experience that your clients buy into. The world of shopping has changed and continues to do so, and any salon that wants to capture product sales has to make that change as well.

It’s all about experiential happenings, touching as many of the senses as possible.

I’m not giving too much away as this is one of the central themes of (the soon to be published) Don’t Sell Vol 3, Being Amazonian, Taking Control of Salon Professional Haircare. What I will say is this – you have to change to stay in the game, it’s not possible to keep up with the big retailers who stock brands you carry, what you need to do is make changes to your retail offering and how it is presented,

Note: I often get asked what’s the difference between a brand being in a mass market channel or a high end beauty or department store? The clue, the answer is in the question … mass market aims to grab as many sales as possible in any way it can, whereas high end department and beauty stores are all about aspiration, they elevate a brands status, not devalue it, and they don’t use hard sell tactics.

So if you stock a brand that is available in a mass market channel, you can’t compete against that, but if you choose a product range that is seen in high end stores, it helps elevate the range for your business – so long as it sits next to additional products ranges that broaden the overall offering you have on your shelves.

Retail Nirvana is there for the taking, and my hope is that Book 3, alongside No’s 1 & 2 all go toward helping you reclaim SALON PROFESSIONAL RETAIL.

#ProForPro #SalonProfessional #RetailNirvana

Drawing on personal experiences, salon business and the challenges sales people face in their daily life,
I’ve created a story that can be used in salons and on sales calls that will help overcome the challenges faced in the world of retailing.


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