20th January 2026
For the past 2.5 months I have been taking GLOWWA™️ Hair Food on a daily basis. I was fortunate enough to be given a 3 month kit at the launch event they held for Cheynes in Edinburgh, I was there to deliver a retail presentation after the team had presented the product range to the Cheynes salon teams.
One of the topics I discussed was how some product come along and ‘capture the zeitgeist’ ….. it’s one of my favourite sayings, a tad pretentious but it says what it needs to say:
Chatgpt says: To “capture the zeitgeist” means to perfectly embody or reflect the dominant mood, ideas, and cultural climate (the ‘spirit of the times”) of a specific era, often through art, trends, or cultural moments that resonate deeply with the collective consciousness of that period. It’s about hitting that cultural sweet spot where something feels uniquely of its time, tapping into prevailing attitudes, beliefs, and feelings.
GLOWWA™️ fit this statement perfectly as we have seen a major trend develop over the last 18 months or so for caring for hair and scalp in a much broader sense than ‘just’ shampoo and conditioner. As we move ever further into the world of experiential moments, brands have to fit in with consumers buying patterns as well as their lifestyle choices, and GLOWWA™️ has done that perfectly.
The brand, still quite compact, offers unique approaches to haircare, check out their website here: GLOWWA™️
So, I have been taking the supplement (Hair Food) for approximately 10 weeks, what have I noticed?
GLOWWA have this to say on their website:
After consistent, regular use customers have found many of the following benefits:
✓ Healthy Hair Growth ✓ Reduced Shedding ✓ Restored Hair Health ✓ Glowing Skin ✓ Stronger Nails ✓ Health & Wellbeing benefits
I have noticed that my hair feels stronger ✔️ there is a definite reduction in shedding ✔️ (regular readers will know I use hair loss products every day and am currently obsessed with Mood Cell Force Shampoo and Anti Hair Loss Treatment) so I believe the addition of Hair Food has just added an extra layer of support to my ongoing care for my hair and scalp✔️. Alongside the hair health benefits, GLOWWA states glowing skin, well, once again regular readers will know I’m obsessed with Matter of Fact skincare and I believe Hair Food is further enhancing the effects of this incredible range✔️. Stronger nails, absolutely! ✔️ and health and well being benefits, well that certainly seems to have been improved since I started taking the supplements.✔️
I believe GLOWWA™️ is a brand that salons can greatly benefit from stocking as it adds a new layer of retail and in-salon opportunities to their portfolio, and in this moment in time when clients are looking for something new and wanting to take care of themselves from the inside out, it definitely seems to be a must have for hairdressers and their clients.
