11th April 2022
Here’s the thing, being serious about retail is an absolute necessity in this day and age. The incremental revenue it can generate is important to the financial success of your business. And yet, being serious when recommending product tends to make the experience a little bit flat and dull for the stylist delivering the information, and for the client.
Successful retailers, across all walks of life, are good at what they do because they enjoy it, and they share their passion and knowledge of their chosen products with an element of (serious) fun. Some online stores, especially ASOS are now doing this, their model shots are not dull and boring, there is a light-hearted approach to some shots, plus you can vote on your fave models, and they get more work based on the score they receive.
Good retailers in shops engage the customer without any pressure, they simply show their enthusiasm, and it is infectious, their character makes you feel more comfortable and by default, that makes you want to shop!
In salons, this fun aspect should be the easiest one to adopt, after all, every hairdresser and barber has great rapport with at least 99% of clients, it’s an intrinsic part of the client / stylist experience…. I can hear the chuckles, giggles and hysterical laughter going on right now in salons everywhere.
It’s now time to use that ‘FUN’ and add it to the dialogue about products, so that the interaction between hairdresser and client becomes a much more enjoyable, and (more importantly) two-way conversation.
Nobody wants a hard sell, but they do want information, so add some humour and fun to your communication without trying too hard, it’s not all about laughs all the time, but some light-hearted banter that puts a smile on the face of the person sat in your chair creates a more conducive atmosphere and gives clients the opportunity to discuss, ask questions and discover more about the products you are talking about.
Word of warning: don’t make the experience one big laugh-in, that’s not the route to go down, but adding some fun and humour to your dialogue about product will make the experience easier for you, and more relaxed for your client.
You can find all 10 Top Tips here: www.emilmcmahon.com/blog/ Take what you need from each and use them all to help you RECLAIM RETAIL
