7th November 2023
It’s fair to say that the last couple of weeks have been tumultuous for the hairdressing industry. Personally I have never been contacted by so many people following social media and blog posts that have been shared. Many of the salon owners, hairdressers and barbers, sales people and educators who have reached out to me have been deeply hurt by the actions of two of the world’s largest hairdressing companies. But it’s not all doom and gloom, this is a chance for the dawning of a new salon professional era.
The brands that are now generally available on [that] giant chemists website, and that are soon to be rolled out across their stores can no longer be called ‘salon exclusive’ nor can they be considered truly professional; they have been downgraded to mass market products. I do not accept the comment that making these products available on the high street will create greater client awareness and lead to growth of sales in salons, it will have exactly the opposite effect, so now it’s time to think about the new ‘salon professional’ era.
One thing product companies and giant chemists will never be able to do is sell your brand… products that have your name emblazoned all over them. There are lots of mini bespoke collections out there for you to research and think about. Personally, I think Reyu is an incredible opportunity for salons to stamp their identity on a capsule collection of products that meet the needs of most clients. This sustainable private label range is yours and yours alone, a powerful message for your clients.
Another opportunity is to look at brands that have shared, via their socials the commitment they have to hairdressing and barbering businesses. There are too many to mention here, but, off the top of my head, look at * GOLDWELL, DAVINES, ELEVEN AUSTRALIA, ELEVEN AUSTRALIA SCOTLAND, FFOR, OSMO, KEUNE, ALTERNA, JOICO, BALMAIN, SCHWARZKOPF plus…… Scroll through your own social pages and you will see lots more..
Whilst it’s hard to say goodbye to brands that are trusted by salon owners and their teams, this new era will be created and championed by you and the companies you align with that are salon exclusive. Of course, as stated in previous posts, some of the brands that are available might well be in high end department stores and also online, but, as I have also stated before, they are not in the biggest UK chemist and are not actively promoting that fact, unlike the recent activities which are being flaunted in front of loyal hairdressers constantly ….. the message states ‘available in-salon, at ****** ******** and *****’ which is an added kick in the teeth.
Check our previous blog posts on this platform that review lots of different brands, all of which have been reviewed by consumers who might well support you in your new venture.
It’s time to take control and make your business an exclusive, professional environment that offers your clients something over and above the high streets offering, you are the catalyst for the dawning of a new salon professional era.
*I do not receive any payments or rewards from any of the mentioned companies, they are purely recommendations based on my knowledge of their brands and commitment to the professional haircare world.
