9th January 2023
‘Touch of Romance’ from Balmain Hair UK: The latest collection launched to tie in with both Valentine’s Day and Mother’s Day. It’s a compact range of gifts that are appealing to all genders and includes some rather special products.
If you are serious about retail, and let’s be honest, you really should be, then you have to take advantage of all key dates in the diary, dates when consumers, your clients, are purchasing special gifts for loved ones and family. Gifts don’t always need to bust the budget, they can be affordable and delightful at the same time, this is something I believe Balmain Hair Couture have achieved this year.
Balmain is the only fashion house with hair heritage, in 1974 Pierre Balmain recognised the importance of hair as an integral part of women’s appearance. Today, the range of haircare includes male grooming products as well as the ever expanding classic range, styling tools, hair extensions, combs and brushes, fabulous (and believe me, I really do mean FABULOUS) accessories and Couleurs Couture, a full service colour range.
In case you hadn’t noticed, I’m always mightily impressed with the marketing of Balmain Hair Couture products, they have this ability to be relevant, stylish, aspirational and covetable all in one. Plus, they are always ‘ahead of the game’ giving salons the opportunity to capitalise on key calendar events early.
Don’t think we men don’t like to be pampered on the day dedicated to Love by the way; we absolutely do! This season, for Valentine’s Day we see new additions to the Homme range, with Sculpting Wax, Styling Gel (reviews of these new products to follow) and a travel gift set.
Regular readers will know that the new Bodyfying Shampoo and Conditioner and the Activating Scalp Treatment are my new ‘must have’ products, After using them for the best part of 2.5 months, I notice a significant result in the improvement of my hair and scalp.
I’m also slightly obsessed with the Homme Fragrance Hair Perfume… which is available in limited edition ‘Touch of Romance’ livery. The heady scent of amber and woody tones is a fabulous finish to my daily hair routine. I also spritz it if I’m off out anywhere!!
The Ladies Signature Fragrance Hair Perfume is also available in the limited edition ‘Touch of Romance’ box, what a perfect gift for the ladies in your life. I know all my girlfriends would love to receive a bottle for Valentine’s Day. I wonder who will be the lucky lady to receive it from me; can’t say as that would spoil the Valentine’s surprise.
There is also the limited edition ‘Touch of Romance’ cosmetic care bag with travel size products, Moisturising Shampoo, Conditioner and Leave In Conditioning Spray included. This is another gorgeous gift for someone you love. And yes, a lucky lady in my life will also receive this for their Valentine’s Day.
To back up the collection there is an array of marketing materials to help dress your salon right now to make your clients and passers by aware that you have perfect gifts available for their loved ones. There are also samples to be had, and the every so stylish gift bags that just ooze high end quality.
For more information about Balmain Hair Uk click here: BALMAIN
- On a separate note, someone recently asked me if I work for Balmain Hair UK. The answer is no, but I have a wonderful relationship with them, they are great supporters of my blog and furnish me with products that the reviewers all love.
- I am not, actually, paid by any brand I promote. Yes, they supply products but I only showcase things that I believe to be worthwhile for hairdressers to see.