30th May 2025
In a world where everyone is spoilt for choice, and where we are constantly bombarded with messages about products and services that we should buy into; from a salon and a product company perspective, how do you grab the attention of clients / customers? The difference matters … the unique aspects of your business that make you STAND OUT FROM THE CROWD. What those differences are can create interest, spike curiosity and encourage people to check you out.
It’s no longer enough to have great products, most companies do! There has to be more that appeals to a broad spectrum of the senses.
- What does your product look like? Is it ‘safe’ like mass market brands or does it pack a punch in its presentation?
- Are the images used to promote your brand, the salon hairstyles and (or) manufacturers product and model shots suitable across a wide range of ages; is there mass appeal?
- Does the promotional activity encourage clients to buy into offers, deals and promotions?
- Is the message you share consistent with your brand image and ethos?
- Do you and your team believe that what you have to offer is worthwhile?
- And, are you marketing everything across socials, websites, e-blasts and face to face?
Today’s shopper (and every client who walks into a salon environment is a potential shopper) – is a savvy, brand conscious, well informed individual looking to be inspired by what they see as possible products and brands they want to buy into.
Salon owners: Your business is about appealing to their senses, creating a different vibe to the salon down the street, and product companies you need to be aware or the competitor brand who is after your account.
Mary Portas writes in her latest blog (check it out on Linkedin) that ‘taste is binary, it’s a yes or no’. In the article the word STYLE is mentioned time and time again as a KPI for success, she says ‘style is the difference, a way of doing, a way of being done’ – a significant and relevant aspect when dealing with clients, and whilst style, like anything creative is subjective, it can also be the catalyst for piquing interest and driving change.
That’s why the difference matters, no one wants to be seen as a copycat, everyone strives for individuality, and from a salon perspective the brands carried help create that different vibe, and if they are presented by an enthusiastic, engaging representative, even better, as this translates to the way those products are then recommended to the salon clients.
#DareToBeDifferent #TheDifferenceMatters #BeYouBeUnique #ProForPro #SalonPro
