17th April 2024
Regular readers of this blog will know that I am a fan of Davines, the products, the marketing, the environmental championing, everything they stand for ticks boxes for me. if you follow this blog, you will also know that the ‘Single Shampoo’ is one of my all time favourite products. The packaging, for me, makes such a huge statement. I can’t think of another company that could launch a product that has a poem written on the front of the bottle!! Plus, the product itself is beautiful, 100% carbon neutral with 95% natural origin ingredients.
I’m also very impressed with the regeneration manifesto concept. Last year I was lucky enough to receive a ‘GROW BEAUTIFUL’ tote bag from Alloa based, Davines stockist salon, Rhona McCallum Hair.
Davines state: “This GROW BEAUTIFUL regenerative organic lifestyle bag is our regeneration Manifesto for climate action, crafted to bring everyone together through beauty for the planet. The lifestyle bag is made with this Regenerative Organic Certified® cotton – an activist ingredient™ – that can help to mitigate climate change by sequestering more carbon in the soil. The regenerative organic certified and rain-fed cotton is cultivated in Odisha, India by the Khond, an indigenous tribal community that has been farming the region for centuries”.
This year, the company has launched the WE STAND / for regeneration hair and body wash bar.
Davines state: “The new WE STAND / for regeneration Hair & Body Wash Bar, which is more than just a product is our regeneration manifesto for climate action. This solid wash bar cleans and hydrates hair leaving it looking healthy and shiny, and effectively but gently cleanses the body, leaving a soft touch to the skin. It is formulated with WHITE YARROW EXTRACT grown in our European Regenerative Organic Center (EROC) in Parma according to regenerative organic farming principles that improve soil quality, promote biodiversity and help create agroecosystems which are more resilient to climate change.
As a B Corp certified company, Davines have a responsibility to look after the planet, and state that they are committed to taking climate action by deeply integrating beauty and regenerative organic agriculture to heal our planet’s soil.
Learn more about B Corp here: https://davinesgroup.com/en/our-impact/being-b-corp
For me, the more that companies do to help reduce the impact we have on the planet, the better, and Davines are certainly one of the leading lights in bringing positive change to the world and to the world of hairdressing, whilst still creating fabulous haircare.
Want to know more about Davines? Click here – DAVINES WEBSITE
