7th September 2023
Joico have recently launched ‘Youth Lock‘ a range of products that transform hair into youthful, bouncy, shiny hair, formulated with collagen, they add strength and vitality.
Our reviewer, Dawn is my sister, and she is notoriously shy (as it seems most reviewers on these pages are, not wanting to share selfies) but I managed to coax her into a photo after she had used the products for the first time as I saw a difference immediately.
Dawn has now been using the products for a few weeks and here’s what she says:
“Youth Lock, the name had me interested immediately, anything that can add a touch of youthful energy has got to be good news. These products have been some of the best I have ever used as they certainly add bounce, volume, strength, and shine to my hair. I am naturally blonde but have highlights which can become dry if I don’t use products to care for my colour. The shampoo and conditioner I have been using twice a week for a few weeks now and the difference is noticeable, even my daughter who is a hairdresser passed comment. I use the masque once a week and this really makes a big difference, my hair feels intensely nourished and healthy, and after using it the effect lasts for ages. The BlowOut Creme is another great product. I tend to be a bit forgetful about applying styling products, much to my daughter and Emil’s annoyance, but because this product is part of a complete range I just automatically apply it after the conditioner or masque. It’s a really lovely product that makes my hair easy to manage when blow drying and the end result is soft, lightweight bounce that really holds. I really do believe these product make my hair feel ‘younger’ in its dry state. Now what do you have for my skin??”.
For more information about Joico click here: AJC
