Social media after lockdown

July 16th 2020 …. lockdown is slowly easing and life is returning to some state of normality (the new norm). If we abide by the rules and don’t do anything silly that causes a second spike, then we might well get to a more relaxed state of being eventually. However,…

16th July 2020

July 16th 2020 …. lockdown is slowly easing and life is returning to some state of normality (the new norm). If we abide by the rules and don’t do anything silly that causes a second spike, then we might well get to a more relaxed state of being eventually.

However, we are not out of the woods yet and caution still needs to be taken in every aspect of daily life, especially when it involves meeting people.

That’s not what this post is about though! It’s about your social media and the steps you now need to take to maintain the levels of engagement and interaction your social platforms have enjoyed over the last 3.5 months.

Facebook, Instagram, Twitter and all the other platforms available have seen incredible growth during lockdown, and with that growth has come a renewed sense of community between businesses and their clients. Likes, Shares, Comments and Followers have all grown. the very nature of social feeds has had to respond to this surge in activity. People who have always followed you, and your new followers, are looking for interaction and reciprocation. If they like your post, or if they comment, they expect a response!

If you post something that generates responses then you must respond, either by using an emoji thumbs up, or a coloured heart depending on the relationship you have with the individual who commented, or by hitting the LIKE symbol on Facebook and the HEART on Twitter and Instagram! But, if you have time to respond in words, so much the better.

Reactions that you receive need to be acknowledged, irrespective of whether they are good, bad or indifferent. if someone takes the time to engage with your post, you must respond. Don’t shy away from negative posts, deal with them head on in the first instance, on your feed, not via a DM. This shows your followers you are actively looking at what is going on in your social world.

And now …. as things start to change it is even more important that you maintain the level of commitment you have shown to your social world whilst you were in lockdown. Maintains the 5 key points that should always be shared.

  1. YOU and YOUR TEAM.
  2. YOUR CLIENTS (please try to avoid too many back of head shots, it’s dull and it doesn’t generate great engagement, but remember you must always get clients permission to show their face!
  3. The services you provide.
  4. The products you have for clients to purchase.
  5. Your environment.

Add into the mix some quotes, people love quotes, be them your own or from famous people, and also include serious messages about your social distancing and PPE measures, plus anything that is relevant to your business, and create a patchwork quilt of imagery that suits the short sharp burst of visual info on instagram, add some more text and hashtags to Twitter and create a fuller story for Facebook. if you have a blog (which you really should have) you can create more in depth articles about each element of your business,

Add lots of fun elements, silly videos and gifs that brighten the social feeds and add interest, and most importantly of all, stay focussed and deliver the right messages that your followers (all of them) want to see and want to engage with.

For more information about social media management and training email emil_mcm@hotmail.com or call 07885 985843

 

Drawing on personal experiences, salon business and the challenges sales people face in their daily life,
I’ve created a story that can be used in salons and on sales calls that will help overcome the challenges faced in the world of retailing.


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