16th March 2020
What we are currently going through is unprecedented for the majority of us!
Coronavirus has created a ‘perfect storm’ for small business throughout the world, consumers are staying away in droves and revenue is dropping drastically. Big businesses are nose-diving as we stop travelling anywhere and are told to avoid large gatherings. Supermarkets are swamped with people panic buying, and the world as we know it is changing at what seems like an hourly rate.
Social media has become a mish-mash of news, fake news, scare mongering, negativity and way too much (unfunny) humour.
So what should you be using your social platforms for right now?
It’s time to make your social activity REAL, CARING & SHARING!
Think community, think positivity, use your social pages to spread uplifting messages to your followers and your potential broader community. No matter where your business is based you must THINK LOCAL and leverage your messages for the greater good of everyone who is within reach of your business. We all have followers who have followers who have followers ….. reach out to them and share happy and positive stories and images. We actually don’t need to see constant images of ant-bacterial gel and toilet rolls, that’s tired and irrelevant now, what we need to see is SMILING FACES OF YOUR TEAM AT WORK.
By the way… Yes, it is okay to occasionally post something humorous, but remember, there is a very strong possibility one of your followers will know someone or be directly affected by Coronavirus themselves, a funny post is not funny to them.
WHAT SHOULD YOU BE POSTING?
Sharing real time images of the team, and clients going about their daily business in an affirmative and powerful way is the best message you can share with everyone.
Posting happy quotes and images is a must …. we want to feel good about life at the moment and a little quote or a smiling face can lift the spirits.
Offering support to businesses within your area helps build a stronger sense of community. Share each others posts, tag everyone in.
Reaching out to the older population to offer support in any way you can shows you care about your clients.
If home visits are an option, let your followers know via your social platforms.
Carry on as normal, post regularly, your followers need to see that in the scheme of things, you are still operating ‘business as usual’ whilst taking the necessary precautions and following government guidelines.
If you are able to offer ‘out of hours’ appointments for vulnerable clients, do it and share the message on your pages!
Make sure your team are sharing your positive messages on their social pages too.
The biggest challenge is the slowdown in clients coming through your doors. This is not going to change for the foreseeable future…. that’s why it is even more important to keep posting regular, empowering and positive posts. You must keep your business (and your local community of businesses) at the forefront of your followers minds.
Posting negative posts will only lead to negative responses … so stay focussed and work your way through this challenge one day at a time.
#StayFocussed #StayHappy #StayPositive #DoYourBest #ThinkAboutYourCommunity
If you would like to know more about social media management email firstname.lastname@example.org