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Volume 1: Don't Sell, Being Amazonian, hairdressers and retailing in the modern world
Chapter 1: Introduction: Being Amazonian
Chapter 2: The Easy Option
Chapter 3: The Challenging Option
Chapter 4: Online Shopping
Chapter 5: Social Media
Chapter 6: People Power
Chapter 7: Consistency
Chapter 8: Why Bother?
Chapter 9: The Future
Chapter 10: Let’s Do It
Drawing on personal experiences, salon business and the challenges sales people face in their daily life,
I’ve created a story that can be used in salons and on sales calls that will help overcome the challenges faced in the world of retailing.
25th August 2026
Retailtainment, it’s another one of those silly marketing terms that means nothing and everything in the same sentence. I’m reminded of ‘Clienteling’ https:click here:…
Read More9th August 2026
It’s a question that I have been pondering for a long time now, should salons choose corporate or independent? In days gone by, some salons opted…
Read More5th August 2026
Let’s start by saying, I am not a fan of the bbc, it is an outdated, old fashioned, pompous organisation that is out of touch…
Read More
