20th July 2022
Don’t get me wrong, I don’t have anything against people and businesses that have embraced 100% the usage of TikTok, Reels and Stories as part of their social activities. But for me personally, I am fighting against the push social companies are making on us to create ever more silly videos as the most important aspect of our social postings.
Don’t get me wrong, I quite enjoy some of the (more) original posts that are created and I fully appreciate the time and effort that goes into creating them. I just question the value that they give, do they really make your business stand out from the crowd in the right way.
Don’t get me wrong, I know that sometimes, jumping on a bandwagon and creating something from a prepped filter is easy and gets a post out quickly, however it doesn’t necessarily have your own personal stamp on it.
Don’t get me wrong, I have fallen victim to a few of the #Viral posts that have gone out and I have personalised them to fit my own business needs, but the response is almost always non existent.
So, as you have probably gathered, I’ve got issues with these video elements of social media that are all the rage. When analysing the results from TikTok, Reels and Stories that have been shared, generally the results are not great, and most often they tend to be from random people who either simply liked the copycat post you created, and honestly, are almost always, never going to be people who generate any new business for you.
But more than that, my biggest issue, and the reason why I don’t post lots on these platforms is the fact that they quite simply and truthfully detract from the professionalism that we all strive to get across to clients and potential new clients.
Of course it’s important to show a frivolous and fun side to you, your team and your business through the use of social media, but everything in moderation is the best bet. Utilise the platforms to showcase your skills with powerful videos and messages, add them to your arsenal of daily posts that tell a story about the incredible talent you all have and then you can create something that might be more beneficial.
It’s the same as (and I’ve mentioned this before) simply posting image after image after image of the back of someones head and adding #balayage into the post, it simply doesn’t do anything for your business, and it certainly won’t attract new customers through your doors.
Don’t get me wrong, I get it, I really do, Social media companies constantly push us toward being more animated in our postings, but even now nothing beats a strong visual image with a story and an interesting body of text to go with it.
Keep mixing everything up and show your followers what you really are about, and honestly, that’s so much more than a silly dance around the salon floor.