30th March 2023
For those of you who expressed interest in the recent post about REYU bespoke products – and there has been a lot of interest, here’s some exciting news. To strengthen your own brand exposure in salon, there are 4 new additions to the portfolio. Different in their formulations, the products are specifically designed for grooming.
This range of styling products is the perfect addition to your salons retail portfolio. High end, high performing grooming products branded with your own logo that offer superior styling for gents, but also suitable for all clients to use on their hair.
To read the first REYU post click here: REYU are you ready for bespoke
The range consists of:
Cream: Smooths and controls thick hair, and adds volume to fine hair. With organic turmeric and neroli.
Paste: Natural hold, adds strength. elasticity and movement. With bergamot and neroli.
Clay: For a matt finish and strong hold. With myristica and neroli.
Fibre: Holds styles all day long. With nutmeg and turmeric.
For those of you who read this blog, you will be aware that I have tried lots of different styling products on my own hair and always come back to my two favourites: Balmain Hair Couture Styling Cream and Davines Pasta & Love Styling Paste both of which deliver just the right amount of hold and sheen to my hair. Speaking to the REYU team they advised I try the cream in this range to see how it compares. It’s early days yet but the results are favourable, the product delivers enough hold to keep my hair in place without the appearance and feel of something in my hair, a feeling and a look that I don’t like. The sheen is not too shiny, not too matt, all in all a great product to add to my arsenal.
FYI: If I don’t apply any product to my paper fine hair, this is what it looks like, fluffy and flyaway.
In this day and age when clients are inundated with product choices, having something in your salon / barbershop that is branded with your logo adds a sense of gravitas to the brand you have created. You wouldn’t put your name to something you didn’t believe in and trust to do a good job, that’s why REYU grooming is perfect. Your clients will recognise that this is something special, something that you have created just for them; that in itself makes the retailing of this brand, and the original REYU products much easier. the feedback I get from salons already stocking is incredible, with salon owners saying it’s hard to keep up with the speed of the sales.
For more details and contact info email emil_mcm@hotmail.com
