23rd January 2023
As regular readers will know, I’m a complete product junkie and I love to discover new and exciting ranges to share on this blog. Salons, of course, tend to carry brands from their main colour house and I totally get that, but sometimes offering more specialised and bespoke products generates greater interest from both staff and clients. So I am fascinated with this new range.
I have recently been using a brand that goes by the name REYU which has already started to make inroads into the hairdressing world. A very exclusive and stylish range, REYU has big plans for your retail success.
This capsule collection of 5 key products can be branded with your own company logo, giving salons something bespoke to talk to their clients about. There is a shampoo, conditioner, mask, blow-dry lotion and a styling/finishing potion.
The credentials for the range are top notch, the packaging is glass, the ingredients are of the highest quality, the performance of the products is exceptional and the RRP is pitched perfect, making this an aspirational yet affordable choice for salon clients.
5 products that can comfortably sit next to your mainstay brands, with the point of differences being they are branded with your logo, they are your salons products, that’s a great idea and one that can make talking retail simplistic and successful for all of your team. Plus, there’s backbar products too.
The company states: “Be empowered… to take control, to let your personality shine, to embrace your independence, to grow your own brand, to make your dreams a reality. We deliver everything you need to create your own signature line. Products formulated in the UK with the highest quality, sustainable and natural ingredients, naturally derived and organically sourced, suitable for vegans, packaged in beautiful, recyclable, amber glass, and branded with your salon name and logo.
This is your brand, realised by REYU. Your own bespoke signature product collection. Ethically sourced ingredients, creating real, positive change. make an impact, but not on the environment.
Choose reuse over single use, create a circular future with an in-salon refilling program”.
In a world where your clients are looking for something different from the norm and your retail sales have been hit hard by online activities, REYU offers something exclusive and exciting for everyone who visits your salon. The potential for generating greater retails sales is there for the taking, all you need to do is invest in a range that shouts out loud about your business. With any product back up is always important and REYU intends to deliver podcasts from business experts (including myself) throughout the year that will help you focus in on the ever changing world we live in.
I see this capsule collections sitting alongside some of my favourite product ranges very comfortably and enhancing the retail offering salons have for their clients. I also believe it will encourage staff to talk more freely about all the products available in your salon.
For more information, email Emil_mcm@hotmail.com and I can forward your details on to REYU.