5th May 2023
We have recently been introduced to Alterna My Hair My Canvas Any Way Texture Spray, Easy Does It Air Dry Balm and the rather wonderfully named Caviar Anti-Ageing Bond Repair Shampoo & Conditioner. Alterna transcends ordinary haircare – with healthy, sensorial rituals and clean, skincare-inspired formulas – elevating everyday moments into self-care experiences that transform the hair and delight the senses.
Alterna say this about Bond Repair:
Centred around our new, sustainably sourced conditioning ingredient Maracuja Oil, the focus of the ritual is deep hydration; hydrated hair is stronger, less prone to breakage and looks healthy and happy. Featuring our exclusive Caviar Bond Enforcing Technology, the range is all about results, for all hair types. Used together the newly reformulated Bond Repair Shampoo and Conditioner provide more than 250% more shine than the current formula and the Masque delivers 160% more smoothness and 12% more shine – and this is all after just one use.
Who needs Bond Repair?
We’ve all become so much more experimental with our hair over the past couple of years; colour has become part of our self-expression, bleach is a regular go-to and heated tools are part of our daily routines. Add to that environmental stressors in the form of pollution, air conditioning and central heating, and it’s easy to see why our hair needs some extra care and attention.
As well as rejuvenating coloured, damaged hair, Bond Repair is a range that speaks to anyone who simply appreciates quality ingredients and feels like they’ve tried everything in their quest for healthy, hydrated hair.
The shampoo and conditioner have been given to a new reviewer for this site. Emma has a wealth of industry knowledge and a head of hair that requires extra special attention. Here’s what she had to say.
“Alterna Caviar Bond Repair made my hair feel strong , smooth, and it dried very easily leaving no heavy residue. My scalp felt moisturised with no itchiness. I struggle with my hair now it’s menopausal, it has changed from being very strong, dark and wavy to grey, curly and dry to the touch with a sensitive scalp. I will definitely continue to use these products because they give me the results my hair, and scalp need”.
I have been using Easy Does It Air Dry Balm and Any Way Texture Spray, new products for me and for my hair type, but I am enjoying them both. The balm results are very good, creating a soft hold and semi matt finish, just what I like for my fine flyaway hair. The texture spray gives my hair hold with just enough texture to make it look thicker, which is a big plus for me.