Authentic Beauty Concept

We have been inundated with new and exciting products recently, and the review panel have been drooling over the choices they had. We start with Authentic Beauty Concept from HENKEL Beauty Care Professional. I was very fortunate to witness this product range being launched early last year and since then…

4th November 2020

We have been inundated with new and exciting products recently, and the review panel have been drooling over the choices they had. We start with Authentic Beauty Concept from HENKEL Beauty Care Professional.

I was very fortunate to witness this product range being launched early last year and since then I have watched with interest how it has developed and grown as a brand with caring credentials and high performing products. the packaging and marketing of this range, simplistic, pure and always elegant has appealed to my senses from the onset, so I was interested to see what the reviewers thought of the products themselves.

“Authentic Beauty Concept – Airy Texture Spray”

Airy Texture Spray is a dry texturising spray, and it has been created to give hair tousled looks with texture and volume. The formula with a combination of Bamboo Cellulose, modified Rice Starch and Fairtrade® Tapioca Starch creates an extra dry texturising effect for textured hair with laid-back, pliable volume. The result is perfectly (im)perfect crafted hair.

Julie was given Airy Texture Spray, and here’s what she had to say:

“I usually use pomades, axes and pastes to create the texture I like in my hair. I have occasionally used salt sprays as well, but nothing really satisfies me, they are either too wet or too dry and always feel like something is sticking to my hair, which I just don’t like. Airy Texture Spray is probably the product I have been waiting for for the last few years, I just didn’t know about it! The volume, my oh my it’s fab, the texture and the tousled effect is how I want my hair to look, almost like it hasn’t been done when I’ve blow-dried it! I simply spray it through and manipulate it with my fingers and I create a very un-done style that keeps its shape and tousled appearance all day. Magic!!”

“Authentic Beauty Concept – Flawless Primer”

It’s a fluid prep mist with blow-dry protection Free from PVP/VA, but instead: modified biodegradable potato starch. Also free from silicones. It creates the perfect base for any hairstyle: it gives subtle control combined with light conditioning for surface smoothness.

Mary has been using Flawless Primer, here’s her thoughts:

“To say I’m not very good at blow drying my hair is a bit of an understatement. Perhaps it’s because I’m always in a rush and tend to skip using styling products when I blast it dry, then whizz through it with irons to smooth it down. It looks okay for a while then explodes into a mass of fluffy frizz within a couple of hours. I know it’s wrong and Emil has told me off on many an occasion, so, when he asked me to try a primer (??) I thought why not, let’s see what happens! Flawless primer is a beautiful product to use, it is easy to apply, feels very soft to the touch and, miraculously, even when I’ve blasted my hair in the first instance, it still smooths out when I take my dryer and brush to it. The feel is really lovely, silky smooth and moisturised in a way that suits my hair. When I really go to town and blow dry it properly and iron it section by section the result is the best I have ever been able to achieve on my own”.

“Authentic Beauty Concept – Glow Touch”

It’s an aerosol spray mist that provides radiance. Free from silicones. With it’s fine spray distribution, this glaze provides a natural shiny finish without an artificial shine and invigorates dull and matt hair.

Katie has been using Glow Touch and here’s her comments:

“I colour my hair at home; please don’t judge me, I am an ex hairdresser so I know what I’m doing. But, my colour tends to fade quickly and loses shine rapidly. Having tried almost every shine product there is, from chemist brands to salon ranges, I find some do a great job and some not so great, but generally they all enhance my red – copper tones. Glow Touch definitely sits in the former bracket, it’s great! The shine is very natural and healthy looking, it doesn’t look artificial, which some products can do. Glow Touch feels very nice too, like there isn’t anything on my hair, and it keeps its shape as well. This is a lovely lovely product and I am going to get some more of the range to try as well”

 

“Authentic Beauty Concept – Indulging Fluid Oil”

Smoothes frizzy hair. It closes split ends, gives strong shine and a smooth finish on wet and dry hair.

Katie (No.2) has been using Indulging Fluid Oil, here’s what she has to say:

“My hair is naturally very curly, which means it tends to dry out easily. It is coloured, I like to blend away the odd grey that’s coming through and this adds to the potential for it going very frizzy if I don’t take care of it. I try my hardest to look after my hair and use professional products specifically for curls all the time. so I know if something is going to work or not quite quickly. Indulging Fluid Oil is one of those products that as soon as I started using it I knew it was going to be excellent for my hair. I use it on wet and dry hair and it helps smooth the layers down which makes the shine much more noticeable. I also leave my hair dry naturally most times and when it’s dried, I apply a small amount and work it through each curl individually and the finished look is, I think, absolutely fantastic! Thank you Authentic Beauty Concept, your product Indulging Fluid Oil is genuinely lovely”.

 

“Authentic Beauty Concept – Nude Powder Spray”

It’s a very fine volumizing powder. It adds instant lived-in volume and movement while providing root-lift and soft grip for dry texture effects and slightly tousled finishes. The formula leaves hair without an unpleasant rough feeling and supports shape and separation.

Dave has been testing out Nude Powder Spray, here’s his review:

“Nude Powder Spray; the name made me curious as it suggested I wouldn’t see the product in my hair. The name is right! This is a cool product, better than dusts I have tried before. My hair is quite fine, but I like to wear it longer on the top and Nude Powder Spray gives me just the right amount of body and texture to make it look fuller. I’m not averse to trying out new products, and do move around a lot when it comes to choosing what to buy, but I think this is going to be a regular purchase from now on. I looked up Authentic Beauty Concept on the internet and I am very taken with the [concept], the philosophy and the story behind the brand. Thanks Emil, you found me a new favourite!”.

For more details click here: AUTHENTIC BEAUTY CONCEPT

 

Drawing on personal experiences, salon business and the challenges sales people face in their daily life,
I’ve created a story that can be used in salons and on sales calls that will help overcome the challenges faced in the world of retailing.


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