15th August 2022
I was recently invited to an afternoon with K18 here in Edinburgh. Warehouse 5 had brought two (global) experts responsible for K18 education to The Scotsman Hotel to share news, views and anecdotes about the brand everyone is talking about.
Alongside usage of the existing products, Jordan Alexander and Be Willer shared exciting news about the new shampoos that have been added to the portfolio. Peptide Prep and Detox shampoo’s are the latest editions and they are already creating a buzz that matches that that we witnessed with the launch of the mask and mist.
Jordan and Be have a wealth of knowledge about K18 and brought the products to life with their fun approach to education. They are both salon based hairdressers (in L.A) and what they don’t know about K18 quite simply isn’t worth knowing.
Here’s what these two new shampoos d0:
PEPTIDE PREP detox shampoo
what it is: A clarifying shampoo that clears product buildup to create a clean canvas and the most optimized hair environment for the K18PEPTIDETM.
what it does:
- Deeply cleanses hair and scalp: Excess buildup is broken down and cleared with a non-stripping lather that
works to unclog hair follicles while banishing dirt and oil.
- Clears the path: Removing buildup from oils, silicones, or heavy conditioning agents
on hair means hair is the optimal level of clean.
- Preps hair for maximum results: Everything performs better on clean, clarified hair
including chemical services, treatments (like our K18 molecular repair), and styling products.
PEPTIDE PREP pH maintenance shampoo
what it is: A cleansing shampoo with optimized pH level to cleanse frequently without disturbing hair and scalp’s optimal pH levels. Perfect for use within the K18 molecular repair routine.
what it does:
- Creates the ideal foundation for healthy hair: Protects pH balance to keep the cuticle closed during
washing and protect hair’s natural moisture levels.
- Cleanses smartly: Plant-derived surfactants gently breakdown and remove dirt and oil.
- Preps hair for treatment: Everything performs better on a clean hair base including chemical services,
treatments (like our K18 molecular repair), and styling products.
Why introduce shampoos to the range?
Hair happiness starts with clean hair as a base: chemical services like hair color apply more vibrantly, treatments perform more effectively, styling products work better, and our peptide penetrates at its maximum level.
The PEPTIDE PREP category was engineered to create the cleanest canvas for your healthiest hair — whether you’re looking for a gentle daily cleanse, a heavy-duty detox or a professional chelating treatment.
Here on this website K18 has had rave reviews and these new shampoos have been snapped up be eager reviewers, so watch this space for their thoughts and comments coming soon.
