15th October 2020
It’s getting closer …. Christmas that is! And whilst I try to remain impartial when it comes to blogging about the wide selection of festive gifts products houses create, I cannot help but be drawn to the sheer, unadulterated luxury that is, Christmas at Balmain Hair Couture.
Year after year I am astounded at the stunning collection Balmain launches for the festive season. From the products themselves, to the limited edition accessory gifts, the advent calendar and …. and this is where I really think Balmain Hair Couture really do shine, the marketing materials; they are quite simply, fabulous!
Of course, coming from such a strong designer house, it’s to be expected that the styling will be extraordinary and that the images will look expensive! But this year, Balmain have captured the moment perfectly. As we all deal with the challenges 2020 has brought and continues to bring, Christmas is surely going to be the time when we spoil our loved ones that little bit more than normal, and if only for that reason, this seasons collection is absolutely perfect.
This year will bring a Christmas like no other, and it’s my belief that your clients are feeling the need to shop and support your business, so maximise the potential and look at stocking gifts that add an extra dimension to the experience.
Black & Gold, decadent, delicious and delightfully extravagant! The packaging of the box sets this year oozes quality; and the (much sought after) advent calendar, containing 10 indulgent gifts is ‘an ode to La Ville Lumiere’, it is a gift anyone and everyone would be thrilled to receive.
This years accessories collection follows the black and gold theme and ranges from hair slides to headbands, barrettes and clips, all stamped with the brand logo.
Note from Emil: For salons that may be a little nervous about overloading their shelves with stock that will just sit there and then be reduced after Christmas, and for the salons who are thinking to themselves, ‘no way would I invest in something that expensive’, I personally believe introducing something that has such an exclusive and stylish feel could well be the catalyst for clients increasing their spend with you rather than spending it elsewhere!
Then you have the signature Balmain candle, currently on promotion as a free gift with the purchase of two products. Stylish, sophisticated and a beautiful fragrance, burn one in the salon and your clients are sure to ask about it.
And then, because as is the case each year, the festive editions just keep coming, there is the ultra stylish gift bag. This circular ‘B’ debossed pouch contains Texturizing Salt Spray, Argan Moisturising Elixir and a Mini Detangling Brush.
If you want to show someone you really care, how about a 14KT gold plated spa brush and hand mirror? Who wouldn’t want to unwrap such a luxurious gift on December 25th.
the collection from Balmain hair Couture for Christmas 2020 includes so many different facets, it’s hard to think of anything that’s been missed, in fact, there isn’t anything! Even us guys get a glorious gift set this year, the new mens grooming range, which will be reviewed separately here soon.
A collection of grooming products made exclusively for men. Perfumed with the intense oriental, woody fragrance of Balmain Homme that combines the invigorating citric freshness of Bergamot with the woody aspect of dry Sandalwood. The set includes a Hair & Body Wash, Beard Oil, small transparent Beard Comb and Scalp Scrub.
For more details of everything Balmain Hair Couture has to offer, click here: Balmain Hair UK