Joico at Christmas

Joico is, for me, one of those brands that deserves much wider recognition throughout the hairdressing world. That’s not to say it isn’t very popular because it is, and those hairdressers who have known the brand for a long time recognise the sheer quality of the products and their high…

2nd November 2022

Joico is, for me, one of those brands that deserves much wider recognition throughout the hairdressing world. That’s not to say it isn’t very popular because it is, and those hairdressers who have known the brand for a long time recognise the sheer quality of the products and their high performing ingredients.

When I initially became an educator for Wella many years ago, this brand was the one out of all the competitors that fascinated me the most, and it still interests me even now. This is a serious ‘haircare’ range and regular readers of this blog will know that whenever any Joico products are reviewed, the comments are always fantastic, and from experience I know that the review panel seriously drool when anything from Joico is coming along.

This festive season, the brand has created sustainable packaging that allows salons to create their own unique and bespoke gift sets for their clients who purchase haircare as presents.

Here’s what they have to say:

“JOICO care. For the present, for our planet and the future. 

To show that we want to make the world a better place, JOICO is placing sustainability front and centre and making conscious decisions about the materials used and the waste produced. 

And what better time to show our planet some love than during the season of giving. While packaging might catch attention, it’s what’s inside that truly counts. For JOICO year-end gifting, the brand has decided to go back to basics. To shine the spotlight on their products – the haircare heroes that bring everyone JOI.  

Sustainable, festive packaging enables salon owners to hand pick selected items that work for their clients and create their own gift sets. Suggested sets include JOICO K-Pak Color Therapy, Defy Damage and Moisture Recovery with a suggested RRP of £45.  

This season less really is more!”

Whilst the packaging is simplistic, the reasoning behind it sends out a powerful message about unnecessary materials that are harmful to the environment, and the key words on the brown bag …. HELLO BEAUTIFUL …. elevate the gift to a more personal level. Personally I applaud Joico for going against the norm and creating something different for this festive season, and as they say, it’s what’s inside  that really matters, and as we know, Joico products always deliver outstanding results.

A perfect gift for those planet conscious family and friends (and aren’t we all like that these days) who still want to have fabulous hair!

#FestiveGiftingWithAConscience #JoicoAtChristmas #FestiveJoi

 

For more information on Joico click here: AJC

 

Drawing on personal experiences, salon business and the challenges sales people face in their daily life,
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