13th March 2020
Volumizing products are always in demand with the review panel so I had to choose very carefully when deciding who would get to review new JoiFull from JOICO.
Karen was the lucky recipient as she has fine hair, lots and lots of it, but it’s always suffered from being lifeless and limp, her words, not mine!
“It’s a good job I know mrH (by his real name) as he was quite adamant that I should be the person who reviewed Joico JoiFull because, as he says, my hair is always lifeless and limp!! I won’t take offence as actually it’s true, my hair has always been a problem. It’s all one length, coloured and naturally wavy, but I like to wear it smooth, therein is my problem as I’m not that good at blowdrying so it always ends up looking flat. My hairdresser does a great job and I have tried some of the products he recommended but I think the issue always comes back to how I do my hair at home.
‘The Joico JoiFull shampoo and conditioner feel very different to the products I normally use that can make my hair squeaky and hard. I’m told this is because these products are developed to add body and that the proteins in them make my hair feel like that because anything too soft would just add to the flat effect. Not Joico though, they feel lovely, my hair is soft and silky to the touch, but with body, it’s a strange feeling but one I am enjoying very much. Volumizing Styler does something I’ve not witnessed before, it actually helps me get more body in my hair as its dried. I feel like it adds volume and bounce and hold without leaving any kind of residue or stickiness, and whilst my blow dry is never going to be hairdresser standard, for the first time in a long time I am happy with the results I achieve”.