Alfaparf Semi Di Lino

A new brand to this blog, Alfaparf Semi Di Lino courtesy of Xpert Professional arrived a few weeks ago and in a break with tradition I sent the products to a hairdresser and asked for very specific clients to review the products with. Poppy (hairdresser) did an outstanding job.

10th May 2021

A new brand to this blog, Alfaparf Semi Di Lino courtesy of Xpert Professional arrived a few weeks ago and in a break with tradition I sent the products to a hairdresser and asked for very specific clients to review the products with.

Poppy (hairdresser) did an outstanding job. She enlisted sisters who had been patiently waiting to get their hair cut, coloured and styled post lockdown.

Here are Julie and Gemma on their first visit to see Poppy when the salon she works in re-opened.

As you can see both girls has seriously grown out colours (like most of the population). The above images were taken when they went to the salon for their patch test.  Illuminating shampoo, conditioner and mask were given to the girls to take home and use until they came to the salon for their new colours.

The products are classed as being for ‘normal hair’ and the decision was made to use the girls as models because their hair, although coloured and de-moisturised, was not overly damaged.

When the day for their colour services arrived, 10 days later, Julie and Gemma brought the products back to the salon with them so that they could be used after the colour service.

Poppy says:

“I was very impressed with how the products had nourished and conditioned my clients hair. Both felt much improved and when I coloured their hair I was confident that the results would be excellent.

As with all my colour services I used Olaplex in the mix as this is something I do with every colour now.

Once the colours had processed I cleansed with Illuminating shampooing and then applied Illuminating mask, which I left for 10 minutes on each client, I then blow dried the hair applying Cristalli Liquidi (original) to the hair. Julie and Gemma had not used this product as I had kept it back wanting to see the effect for myself.

Both clients were thrilled with the end results, as was I. the colours were just as I had anticipated, but it was the overall smoothness, lightness, condition and shine that really impressed me.

All of the Illuminating range did an outstanding job, and the Cristalli Liquidi added an extra touch of quality to the finished results.

I gave the products to my clients as a thank you for allowing me to use their hair to review the brand, but I kept Cristalli Liquidi for myself. I have used it on my own hair and on lots of other clients as well and the result every time are so beautiful. Without doubt one of the very best oil products I have used”.

For more details of Alfaparf and the entire range of Semi Di Lino and more, including UK suppliers click here:

Xpert Professional

 

 

Drawing on personal experiences, salon business and the challenges sales people face in their daily life,
I’ve created a story that can be used in salons and on sales calls that will help overcome the challenges faced in the world of retailing.


Start Telling