Esla

A new range to this blog, and one that I actually got to try out for myself, which was a pleasant surprise. Esla Italy is a compact product collection that features high performing hair and scalp care. The Italian company states: ‘Esla is a professional know-how developed over…

14th October 2024

A new range to this blog, and one that I actually got to try out for myself, which was a pleasant surprise.

Esla Italy is a compact product collection that features high performing hair and scalp care. The Italian company states:

‘Esla is a professional know-how developed over the years thanks to the study of highly scientific and high-performance products for the world of salons, in synergy with a modern sustainable and ethical formulation approach. It is among the first brands in the world to have patented a plexx system, a mix of technological and natural ingredients that protects the hair from any damage caused by chemical and mechanical treatments and today it also comes with a complete system of home care products for scalp and hair’.

MY PRODUCTS: I have been using the Energy Boosting Shampoo and Lotion and the Detox Scrub. The energy boosting products have a synergistic action between a metabolite from olive leaves and a natural flavonoid obtained from grapefruit provides a feeling of strength and vigour to hair. What does that mean for my hair and scalp?  The products feel incredibly fresh and invigorating and have definitely improved the overall health of both my hair and scalp. The scrub is for dandruff control which I don’t have, however I do get some dryness and flakiness which the scrub completely eliminates. I really love the ultra fresh feel this product has on the scalp, it starts off (as a scrub) and then emulsifies into a lather leaving my scalp feeling ultra clean and fresh.

Long standing friend, and new reviewer Sue was given Calming Caressing Shampoo,  Calming Scalp Elixir and Calming Scalp Fluid. She says: “These products are beautiful. When they arrived in the post the first thing I thought was how luxurious they looked. My youngest daughter (Portia) was eager to try them, and she wasn’t disappointed, saying that they felt wonderful on her hair and scalp. I have to agree, the products are as luxurious in their action as they are in their packaging, Each product feels  very gentle and caring on my scalp. After undergoing treatment which has had an impact on both hair and scalp, these products have been a real treat for me as my scalp is really benefitting from them.

In this current climate where hair salons are facing ever greater challenges for their retail offering, this brand, I believe, gives salon owners something new and exciting, something that makes their homecare and in-salon offering stand out from the crowd. Stylish packaging and high performing  products that deliver exceptional results, isn’t that what every salon wants for their clients?

For more details about Esla UK click here: ESLA

Drawing on personal experiences, salon business and the challenges sales people face in their daily life,
I’ve created a story that can be used in salons and on sales calls that will help overcome the challenges faced in the world of retailing.


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