Expert advice and impartial product reviews from an industry expert who’s dedicated to helping the nation avoid hair disasters.
Conceptual Tools
2nd May 2022
We were recently fortunate enough to receive an advanced launch of some new hair tools. Conceptual Tools have recently stepped into the world of…
Read MoreAveda Botanical Repair
29th April 2022
Aveda Botanical Repair shampoo, conditioners and masque have been used for the last few weeks by 2 very experienced reviewers here at emilmcmahon.com, all…
Read MoreIs the hairdressing industry in crisis
20th April 2022
Is the hairdressing industry in crisis? I’m sorry to say it, but the answer is yes! The only saving grace is, so is every other…
Read MoreReclaim Retail: Top Ten Tips: No.10: HAVE SOME FUN
11th April 2022
Here’s the thing, being serious about retail is an absolute necessity in this day and age. The incremental revenue it can generate is important…
Read MoreReclaim Retail: Top Ten Tips: No.9: GOOD CAUSES
4th April 2022
In the current climate we are seeing a seismic shift toward doing good, helping others and support for charities and people less fortunate than…
Read MoreReclaim Retail: Top Ten Tips: No.8: BE A CURATOR
29th March 2022
What makes a client purchase retail from your business? Perhaps your shelves are appealing and accessible, perhaps your team are confident at opening…
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