Expert advice and impartial product reviews from an industry expert who’s dedicated to helping the nation avoid hair disasters.
Don’t Sell 2 Hairdressing and retail, the new norm
17th May 2022
As you will know if you follow my spacial media pages, I am in the midst of writing a follow up to Don’t Sell, Being…
Read MoreEleven Australia and K18
2nd May 2022
For those of you who know me, and for those of you who read the blogposts on this website, it’s fair to say you will…
Read MoreConceptual Tools
2nd May 2022
We were recently fortunate enough to receive an advanced launch of some new hair tools. Conceptual Tools have recently stepped into the world of…
Read MoreAveda Botanical Repair
29th April 2022
Aveda Botanical Repair shampoo, conditioners and masque have been used for the last few weeks by 2 very experienced reviewers here at emilmcmahon.com, all…
Read MoreIs the hairdressing industry in crisis
20th April 2022
Is the hairdressing industry in crisis? I’m sorry to say it, but the answer is yes! The only saving grace is, so is every other…
Read MoreReclaim Retail: Top Ten Tips: No.10: HAVE SOME FUN
11th April 2022
Here’s the thing, being serious about retail is an absolute necessity in this day and age. The incremental revenue it can generate is important…
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